The Health Belief Model 📊
By Becker & Rosenstock - Predicts health behavior!
Four Key Beliefs 💭
- Perceived Susceptibility 🎯: "Can it happen to ME?"
- Perceived Seriousness 😨: "How BAD would it be?"
- Perceived Benefits 😊: "Will the action HELP?"
- Perceived Barriers 🚧: "What's stopping me?"
Plus: Cues to Action! ⚠️
- Reminders that make you think about health!
- Doctor's advice 👨⚕️
- Media campaigns 📺
- Friend got sick 👥🤒
Relapse: When Change Fails 😔
- Lapse 1️⃣: ONE slip-up! (Ate one cookie 🍪)
- Relapse 📉: Going back to old behavior completely!
- Abstinence-Violation Effect 💀: "I slipped once, so I might as well give up!" 😭
Health Promotion Programs 🏃📚
School-Based 🏫
- Teach healthy habits young! 👶
Worksite Wellness 💼
- Employers help employees be healthy! 🏢💪
- Occupational Health Psychologists: Experts in workplace health!
Community-Based 🏘️
- Reach LOTS of people! 👥👥👥
Key Takeaways 🔑
- Your BELIEFS predict your health behavior! 💭➡️🏃
- Must feel at risk AND believe action will help! 🎯✅
- One slip doesn't mean failure! 1️⃣≠📉
- Programs at school, work, community all help! 🏫💼🏘️